Media & Communications Boston, MA Pop. 675,647

Social Media Manager Salary in Boston, Massachusetts

The median social media manager salary in Boston, MA is $98,800 per year, which is 52.0% above the national median and 12.6% above the Massachusetts state average.

City Median
$98,800
vs State Avg
+$11,050
vs National
+$33,800
Cost of Living
152%

Social Media Manager Pay in Boston: What to Expect (2026)

Boston offers a median social media manager salary of $98,800, which is $11,050 above the Massachusetts state average of $87,750. Compared to the national median of $65,000, Boston pays above average for this role.

However, Boston's cost of living index is 152%, significantly above the national average. After adjusting for local costs, the $98,800 salary has an effective purchasing power of approximately $65,000. Housing, transportation, and food costs in Boston should be factored into any relocation or job-change decision.

The salary range for social media managers in Boston spans from $57,760 at the 10th percentile to $174,800 at the 90th percentile — a $117,040 spread. Entry-level professionals start around $60,800, while senior social media managers with 8+ years of experience can earn up to $164,160. As a major metro area with a population of 675,647, Boston typically offers more job opportunities and employer competition, which can drive salaries higher.

Social Media Manager Salary in Boston by Experience

In Boston, an entry-level social media manager earns around $60,800, while experienced professionals earn up to $164,160 per year. The local cost of living index is 152% of the national average.

Entry Level (0-2 yrs)
$60,800
+$20,800 vs national
Mid Level (3-7 yrs)
$101,840
+$34,840 vs national
Senior Level (8+ yrs)
$164,160
+$56,160 vs national

Salary Percentiles in Boston, MA

Percentile Boston
10th Percentile $57,760
25th Percentile $76,000
Median (50th) $98,800
75th Percentile $133,760
90th Percentile $174,800

Social Media Manager Salary in Other Massachusetts Cities

Cambridge, MA
$104,000
Pop. 118,403
Worcester, MA
$71,500
Pop. 206,518
Lowell, MA
$68,250
Pop. 115,554
Springfield, MA
$63,700
Pop. 155,929

How to Become a Social Media Manager in Boston

Education

Most social media manager positions require a bachelor's degree. Boston and the surrounding Massachusetts area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Boston may vary based on local industry and population growth.

Find Social Media Manager Jobs in Boston

Browse open social media manager positions in Boston, MA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Boston

How much does a Social Media Manager make in Boston, MA? ▼
The median social media manager salary in Boston, Massachusetts is $98,800 per year, which is 52.0% above the national median of $65,000. Salaries range from $57,760 (10th percentile) to $174,800 (90th percentile).
How much does a Social Media Manager make per hour in Boston? ▼
Based on the median annual salary of $98,800, a social media manager in Boston earns approximately $48 per hour assuming a standard 2,080-hour work year.
How does Boston compare to the Massachusetts state average for social media manager pay? ▼
Boston's median social media manager salary of $98,800 is 12.6% above the Massachusetts state average of $87,750. The local cost of living index is 152% of the national average.
What is the cost of living in Boston, MA? ▼
Boston has a cost of living index of 152% compared to the national average. This means a social media manager salary of $98,800 in Boston has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Boston? ▼
Most social media manager positions in Boston require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.