Media & Communications Springfield, MA Pop. 155,929

Social Media Manager Salary in Springfield, Massachusetts

The median social media manager salary in Springfield, MA is $63,700 per year, which is 2% below the national median and 27.4% below the Massachusetts state average.

City Median
$63,700
vs State Avg
$-24,050
vs National
$-1,300
Cost of Living
98%

Social Media Manager Pay in Springfield: What to Expect (2026)

Springfield offers a median social media manager salary of $63,700, which is $24,050 below the Massachusetts state average of $87,750. Compared to the national median of $65,000, Springfield pays below the national benchmark for this role.

Springfield's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Springfield spans from $37,240 at the 10th percentile to $112,700 at the 90th percentile — a $75,460 spread. Entry-level professionals start around $39,200, while senior social media managers with 8+ years of experience can earn up to $105,840. With a population of 155,929, Springfield is a mid-sized metro with a growing job market.

Social Media Manager Salary in Springfield by Experience

In Springfield, an entry-level social media manager earns around $39,200, while experienced professionals earn up to $105,840 per year. The local cost of living index is 98% of the national average.

Entry Level (0-2 yrs)
$39,200
$-800 vs national
Mid Level (3-7 yrs)
$65,660
$-1,340 vs national
Senior Level (8+ yrs)
$105,840
$-2,160 vs national

Salary Percentiles in Springfield, MA

Percentile Springfield
10th Percentile $37,240
25th Percentile $49,000
Median (50th) $63,700
75th Percentile $86,240
90th Percentile $112,700

Social Media Manager Salary in Other Massachusetts Cities

Cambridge, MA
$104,000
Pop. 118,403
Boston, MA
$98,800
Pop. 675,647
Worcester, MA
$71,500
Pop. 206,518
Lowell, MA
$68,250
Pop. 115,554

How to Become a Social Media Manager in Springfield

Education

Most social media manager positions require a bachelor's degree. Springfield and the surrounding Massachusetts area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Springfield may vary based on local industry and population growth.

Find Social Media Manager Jobs in Springfield

Browse open social media manager positions in Springfield, MA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Springfield

How much does a Social Media Manager make in Springfield, MA? ▼
The median social media manager salary in Springfield, Massachusetts is $63,700 per year, which is 2% below the national median of $65,000. Salaries range from $37,240 (10th percentile) to $112,700 (90th percentile).
How much does a Social Media Manager make per hour in Springfield? ▼
Based on the median annual salary of $63,700, a social media manager in Springfield earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Springfield compare to the Massachusetts state average for social media manager pay? ▼
Springfield's median social media manager salary of $63,700 is 27.4% below the Massachusetts state average of $87,750. The local cost of living index is 98% of the national average.
What is the cost of living in Springfield, MA? ▼
Springfield has a cost of living index of 98% compared to the national average. This means a social media manager salary of $63,700 in Springfield has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Springfield? ▼
Most social media manager positions in Springfield require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.