Business & Finance Boston, MA Pop. 675,647

Marketing Manager Salary in Boston, Massachusetts

The median marketing manager salary in Boston, MA is $222,664 per year, which is 59.0% above the national median and 12.0% above the Massachusetts state average.

City Median
$222,664
vs State Avg
+$23,807
vs National
+$82,624
Cost of Living
152%

Marketing Manager Pay in Boston: What to Expect (2026)

Boston offers a median marketing manager salary of $222,664, which is $23,807 above the Massachusetts state average of $198,857. Compared to the national median of $140,040, Boston pays above average for this role.

However, Boston's cost of living index is 152%, significantly above the national average. After adjusting for local costs, the $222,664 salary has an effective purchasing power of approximately $146,489. Housing, transportation, and food costs in Boston should be factored into any relocation or job-change decision.

The salary range for marketing managers in Boston spans from $123,384 at the 10th percentile to $380,328 at the 90th percentile — a $256,944 spread. Entry-level professionals start around $98,580, while senior marketing managers with 8+ years of experience can earn up to $286,200. As a major metro area with a population of 675,647, Boston typically offers more job opportunities and employer competition, which can drive salaries higher.

Marketing Manager Salary in Boston by Experience

In Boston, an entry-level marketing manager earns around $98,580, while experienced professionals earn up to $286,200 per year. The local cost of living index is 152% of the national average.

Entry Level (0-2 yrs)
$98,580
+$36,580 vs national
Mid Level (3-7 yrs)
$166,950
+$61,950 vs national
Senior Level (8+ yrs)
$286,200
+$106,200 vs national

Salary Percentiles in Boston, MA

Percentile Boston
10th Percentile $123,384
25th Percentile $162,180
Median (50th) $222,664
75th Percentile $294,150
90th Percentile $380,328

Marketing Manager Salary in Other Massachusetts Cities

Cambridge, MA
$233,867
Pop. 118,403
Worcester, MA
$163,847
Pop. 206,518
Lowell, MA
$156,845
Pop. 115,554
Springfield, MA
$147,042
Pop. 155,929

How to Become a Marketing Manager in Boston

Education

Most marketing manager positions require a bachelor's degree. Boston and the surrounding Massachusetts area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Boston may vary based on local industry and population growth.

Find Marketing Manager Jobs in Boston

Browse open marketing manager positions in Boston, MA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Boston

How much does a Marketing Manager make in Boston, MA? ▼
The median marketing manager salary in Boston, Massachusetts is $222,664 per year, which is 59.0% above the national median of $140,040. Salaries range from $123,384 (10th percentile) to $380,328 (90th percentile).
How much does a Marketing Manager make per hour in Boston? ▼
Based on the median annual salary of $222,664, a marketing manager in Boston earns approximately $107 per hour assuming a standard 2,080-hour work year.
How does Boston compare to the Massachusetts state average for marketing manager pay? ▼
Boston's median marketing manager salary of $222,664 is 12.0% above the Massachusetts state average of $198,857. The local cost of living index is 152% of the national average.
What is the cost of living in Boston, MA? ▼
Boston has a cost of living index of 152% compared to the national average. This means a marketing manager salary of $222,664 in Boston has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Boston? ▼
Most marketing manager positions in Boston require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.