Media & Communications Raleigh, NC Pop. 467,665

Social Media Manager Salary in Raleigh, North Carolina

The median social media manager salary in Raleigh, NC is $63,700 per year, which is 2% below the national median and 6.5% above the North Carolina state average.

City Median
$63,700
vs State Avg
+$3,900
vs National
$-1,300
Cost of Living
98%

Social Media Manager Pay in Raleigh: What to Expect (2026)

Raleigh offers a median social media manager salary of $63,700, which is $3,900 above the North Carolina state average of $59,800. Compared to the national median of $65,000, Raleigh pays below the national benchmark for this role.

Raleigh's cost of living is 98% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Raleigh spans from $37,240 at the 10th percentile to $112,700 at the 90th percentile — a $75,460 spread. Entry-level professionals start around $39,200, while senior social media managers with 8+ years of experience can earn up to $105,840. With a population of 467,665, Raleigh is a mid-sized metro with a growing job market.

Social Media Manager Salary in Raleigh by Experience

In Raleigh, an entry-level social media manager earns around $39,200, while experienced professionals earn up to $105,840 per year. The local cost of living index is 98% of the national average.

Entry Level (0-2 yrs)
$39,200
$-800 vs national
Mid Level (3-7 yrs)
$65,660
$-1,340 vs national
Senior Level (8+ yrs)
$105,840
$-2,160 vs national

Salary Percentiles in Raleigh, NC

Percentile Raleigh
10th Percentile $37,240
25th Percentile $49,000
Median (50th) $63,700
75th Percentile $86,240
90th Percentile $112,700

Social Media Manager Salary in Other North Carolina Cities

Charlotte, NC
$63,700
Pop. 874,579
Durham, NC
$61,750
Pop. 283,506
Greensboro, NC
$57,200
Pop. 299,035
Winston-Salem, NC
$55,900
Pop. 249,545

How to Become a Social Media Manager in Raleigh

Education

Most social media manager positions require a bachelor's degree. Raleigh and the surrounding North Carolina area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Raleigh may vary based on local industry and population growth.

Find Social Media Manager Jobs in Raleigh

Browse open social media manager positions in Raleigh, NC:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Raleigh

How much does a Social Media Manager make in Raleigh, NC? ▼
The median social media manager salary in Raleigh, North Carolina is $63,700 per year, which is 2% below the national median of $65,000. Salaries range from $37,240 (10th percentile) to $112,700 (90th percentile).
How much does a Social Media Manager make per hour in Raleigh? ▼
Based on the median annual salary of $63,700, a social media manager in Raleigh earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Raleigh compare to the North Carolina state average for social media manager pay? ▼
Raleigh's median social media manager salary of $63,700 is 6.5% above the North Carolina state average of $59,800. The local cost of living index is 98% of the national average.
What is the cost of living in Raleigh, NC? ▼
Raleigh has a cost of living index of 98% compared to the national average. This means a social media manager salary of $63,700 in Raleigh has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Raleigh? ▼
Most social media manager positions in Raleigh require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.