Media & Communications Madison, WI Pop. 269,840

Social Media Manager Salary in Madison, Wisconsin

The median social media manager salary in Madison, WI is $65,000 per year, which is 0.0% above the national median and 8.7% above the Wisconsin state average.

City Median
$65,000
vs State Avg
+$5,200
vs National
+$0
Cost of Living
100%

Social Media Manager Pay in Madison: What to Expect (2026)

Madison offers a median social media manager salary of $65,000, which is $5,200 above the Wisconsin state average of $59,800. Compared to the national median of $65,000, Madison pays above average for this role.

Madison's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Madison spans from $38,000 at the 10th percentile to $115,000 at the 90th percentile — a $77,000 spread. Entry-level professionals start around $40,000, while senior social media managers with 8+ years of experience can earn up to $108,000. With a population of 269,840, Madison is a mid-sized metro with a growing job market.

Social Media Manager Salary in Madison by Experience

In Madison, an entry-level social media manager earns around $40,000, while experienced professionals earn up to $108,000 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$40,000
+$0 vs national
Mid Level (3-7 yrs)
$67,000
+$0 vs national
Senior Level (8+ yrs)
$108,000
+$0 vs national

Salary Percentiles in Madison, WI

Percentile Madison
10th Percentile $38,000
25th Percentile $50,000
Median (50th) $65,000
75th Percentile $88,000
90th Percentile $115,000

Social Media Manager Salary in Other Wisconsin Cities

Milwaukee, WI
$59,800
Pop. 577,222
Kenosha, WI
$58,500
Pop. 99,986
Green Bay, WI
$57,200
Pop. 107,395
Racine, WI
$55,900
Pop. 77,816

How to Become a Social Media Manager in Madison

Education

Most social media manager positions require a bachelor's degree. Madison and the surrounding Wisconsin area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Madison may vary based on local industry and population growth.

Find Social Media Manager Jobs in Madison

Browse open social media manager positions in Madison, WI:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Madison

How much does a Social Media Manager make in Madison, WI? ▼
The median social media manager salary in Madison, Wisconsin is $65,000 per year, which is 0.0% above the national median of $65,000. Salaries range from $38,000 (10th percentile) to $115,000 (90th percentile).
How much does a Social Media Manager make per hour in Madison? ▼
Based on the median annual salary of $65,000, a social media manager in Madison earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Madison compare to the Wisconsin state average for social media manager pay? ▼
Madison's median social media manager salary of $65,000 is 8.7% above the Wisconsin state average of $59,800. The local cost of living index is 100% of the national average.
What is the cost of living in Madison, WI? ▼
Madison has a cost of living index of 100% compared to the national average. This means a social media manager salary of $65,000 in Madison has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Madison? ▼
Most social media manager positions in Madison require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.