Business & Finance Worcester, MA Pop. 206,518

Marketing Manager Salary in Worcester, Massachusetts

The median marketing manager salary in Worcester, MA is $163,847 per year, which is 17.0% above the national median and 17.6% below the Massachusetts state average.

City Median
$163,847
vs State Avg
$-35,010
vs National
+$23,807
Cost of Living
110%

Marketing Manager Pay in Worcester: What to Expect (2026)

Worcester offers a median marketing manager salary of $163,847, which is $35,010 below the Massachusetts state average of $198,857. Compared to the national median of $140,040, Worcester pays above average for this role.

Worcester's cost of living is 110% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Worcester spans from $90,792 at the 10th percentile to $279,864 at the 90th percentile — a $189,072 spread. Entry-level professionals start around $72,540, while senior marketing managers with 8+ years of experience can earn up to $210,600. With a population of 206,518, Worcester is a mid-sized metro with a growing job market.

Marketing Manager Salary in Worcester by Experience

In Worcester, an entry-level marketing manager earns around $72,540, while experienced professionals earn up to $210,600 per year. The local cost of living index is 110% of the national average.

Entry Level (0-2 yrs)
$72,540
+$10,540 vs national
Mid Level (3-7 yrs)
$122,850
+$17,850 vs national
Senior Level (8+ yrs)
$210,600
+$30,600 vs national

Salary Percentiles in Worcester, MA

Percentile Worcester
10th Percentile $90,792
25th Percentile $119,340
Median (50th) $163,847
75th Percentile $216,450
90th Percentile $279,864

Marketing Manager Salary in Other Massachusetts Cities

Cambridge, MA
$233,867
Pop. 118,403
Boston, MA
$222,664
Pop. 675,647
Lowell, MA
$156,845
Pop. 115,554
Springfield, MA
$147,042
Pop. 155,929

How to Become a Marketing Manager in Worcester

Education

Most marketing manager positions require a bachelor's degree. Worcester and the surrounding Massachusetts area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Worcester may vary based on local industry and population growth.

Find Marketing Manager Jobs in Worcester

Browse open marketing manager positions in Worcester, MA:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Worcester

How much does a Marketing Manager make in Worcester, MA? ▼
The median marketing manager salary in Worcester, Massachusetts is $163,847 per year, which is 17.0% above the national median of $140,040. Salaries range from $90,792 (10th percentile) to $279,864 (90th percentile).
How much does a Marketing Manager make per hour in Worcester? ▼
Based on the median annual salary of $163,847, a marketing manager in Worcester earns approximately $79 per hour assuming a standard 2,080-hour work year.
How does Worcester compare to the Massachusetts state average for marketing manager pay? ▼
Worcester's median marketing manager salary of $163,847 is 17.6% below the Massachusetts state average of $198,857. The local cost of living index is 110% of the national average.
What is the cost of living in Worcester, MA? ▼
Worcester has a cost of living index of 110% compared to the national average. This means a marketing manager salary of $163,847 in Worcester has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Worcester? ▼
Most marketing manager positions in Worcester require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.