Business & Finance Austin, TX Pop. 978,908

Marketing Manager Salary in Austin, Texas

The median marketing manager salary in Austin, TX is $147,042 per year, which is 5.0% above the national median and 14.1% above the Texas state average.

City Median
$147,042
vs State Avg
+$18,205
vs National
+$7,002
Cost of Living
105%

Marketing Manager Pay in Austin: What to Expect (2026)

Austin offers a median marketing manager salary of $147,042, which is $18,205 above the Texas state average of $128,837. Compared to the national median of $140,040, Austin pays above average for this role.

Austin's cost of living is 105% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Austin spans from $81,480 at the 10th percentile to $251,160 at the 90th percentile — a $169,680 spread. Entry-level professionals start around $65,100, while senior marketing managers with 8+ years of experience can earn up to $189,000. As a major metro area with a population of 978,908, Austin typically offers more job opportunities and employer competition, which can drive salaries higher.

Marketing Manager Salary in Austin by Experience

In Austin, an entry-level marketing manager earns around $65,100, while experienced professionals earn up to $189,000 per year. The local cost of living index is 105% of the national average.

Entry Level (0-2 yrs)
$65,100
+$3,100 vs national
Mid Level (3-7 yrs)
$110,250
+$5,250 vs national
Senior Level (8+ yrs)
$189,000
+$9,000 vs national

Salary Percentiles in Austin, TX

Percentile Austin
10th Percentile $81,480
25th Percentile $107,100
Median (50th) $147,042
75th Percentile $194,250
90th Percentile $251,160

Marketing Manager Salary in Other Texas Cities

Dallas, TX
$140,040
Pop. 1,304,379
Houston, TX
$134,438
Pop. 2,304,580
Fort Worth, TX
$128,837
Pop. 918,915
San Antonio, TX
$123,235
Pop. 1,434,625

How to Become a Marketing Manager in Austin

Education

Most marketing manager positions require a bachelor's degree. Austin and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Austin may vary based on local industry and population growth.

Find Marketing Manager Jobs in Austin

Browse open marketing manager positions in Austin, TX:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Marketing Manager Salary in Austin

How much does a Marketing Manager make in Austin, TX? ▼
The median marketing manager salary in Austin, Texas is $147,042 per year, which is 5.0% above the national median of $140,040. Salaries range from $81,480 (10th percentile) to $251,160 (90th percentile).
How much does a Marketing Manager make per hour in Austin? ▼
Based on the median annual salary of $147,042, a marketing manager in Austin earns approximately $71 per hour assuming a standard 2,080-hour work year.
How does Austin compare to the Texas state average for marketing manager pay? ▼
Austin's median marketing manager salary of $147,042 is 14.1% above the Texas state average of $128,837. The local cost of living index is 105% of the national average.
What is the cost of living in Austin, TX? ▼
Austin has a cost of living index of 105% compared to the national average. This means a marketing manager salary of $147,042 in Austin has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Austin? ▼
Most marketing manager positions in Austin require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.