Marketing Manager Salary in Texas
The median marketing manager salary in Texas is $128,837 per year, which is 8% below the national median of $140,040.
Marketing Manager Salary Overview in Texas (2026)
Texas ranks #31 out of 50 states for marketing manager compensation. Marketing Manager salaries in Texas are below the national median, though the lower cost of living can offset the difference. At $128,837 per year, marketing managers in Texas earn $11,203 less than the national median of $140,040.
A key advantage of working in Texas is its below-average cost of living (92% of the national index). This means the $128,837 salary has the purchasing power of roughly $140,040 in an average-cost area.
The salary spread in Texas is significant: marketing managers at the 10th percentile earn $71,392, while those at the 90th percentile bring home $220,064 — a $148,672 gap that reflects differences in experience, specialization, employer type, and metro area. The highest-paying city in Texas for this role is Austin, where the median reaches $147,042.
Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). This steady growth indicates stable demand for marketing managers across the country.
Marketing Manager Salary in Texas by Experience
In Texas, an entry-level marketing manager earns around $57,040, while experienced professionals earn up to $165,600 per year. The cost of living index in Texas is 92% of the national average.
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View Offers You Qualify For →Salary Percentiles in Texas
| Percentile | TX Salary |
|---|---|
| 10th Percentile | $71,392 |
| 25th Percentile | $93,840 |
| Median (50th) | $128,837 |
| 75th Percentile | $170,200 |
| 90th Percentile | $220,064 |
Marketing Manager Salary by City in Texas
The largest employment areas for marketing managers in Texas include Houston, Dallas, Austin, and San Antonio. Salaries vary by city based on local cost of living and demand.
How to Become a Marketing Manager in Texas
Education
Most marketing manager positions require a bachelor's degree. Texas has several accredited institutions offering relevant programs.
Key Skills
Job Outlook in Texas
Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Texas's demand may vary based on local industry trends.
Negotiate Your Way to Senior Pay
Data shows Marketing Managers who negotiate earn 7–15% more. A single negotiation could add $36,763 over your career trajectory.
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