Business & Finance Dallas, TX Pop. 1,304,379

Marketing Manager Salary in Dallas, Texas

The median marketing manager salary in Dallas, TX is $140,040 per year, which is 0.0% above the national median and 8.7% above the Texas state average.

City Median
$140,040
vs State Avg
+$11,203
vs National
+$0
Cost of Living
100%

Marketing Manager Pay in Dallas: What to Expect (2026)

Dallas offers a median marketing manager salary of $140,040, which is $11,203 above the Texas state average of $128,837. Compared to the national median of $140,040, Dallas pays above average for this role.

Dallas's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for marketing managers in Dallas spans from $77,600 at the 10th percentile to $239,200 at the 90th percentile — a $161,600 spread. Entry-level professionals start around $62,000, while senior marketing managers with 8+ years of experience can earn up to $180,000. As a major metro area with a population of 1,304,379, Dallas typically offers more job opportunities and employer competition, which can drive salaries higher.

Marketing Manager Salary in Dallas by Experience

In Dallas, an entry-level marketing manager earns around $62,000, while experienced professionals earn up to $180,000 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$62,000
+$0 vs national
Mid Level (3-7 yrs)
$105,000
+$0 vs national
Senior Level (8+ yrs)
$180,000
+$0 vs national

Salary Percentiles in Dallas, TX

Percentile Dallas
10th Percentile $77,600
25th Percentile $102,000
Median (50th) $140,040
75th Percentile $185,000
90th Percentile $239,200

Marketing Manager Salary in Other Texas Cities

How to Become a Marketing Manager in Dallas

Education

Most marketing manager positions require a bachelor's degree. Dallas and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Digital MarketingSEO/SEMAnalyticsContent StrategyBrand ManagementBudget Management

Job Outlook

Nationally, marketing manager employment is projected to grow 6% over the next decade (faster than average). Demand in Dallas may vary based on local industry and population growth.

Find Marketing Manager Jobs in Dallas

Browse open marketing manager positions in Dallas, TX:

Frequently Asked Questions: Marketing Manager Salary in Dallas

How much does a Marketing Manager make in Dallas, TX? ▼
The median marketing manager salary in Dallas, Texas is $140,040 per year, which is 0.0% above the national median of $140,040. Salaries range from $77,600 (10th percentile) to $239,200 (90th percentile).
How much does a Marketing Manager make per hour in Dallas? ▼
Based on the median annual salary of $140,040, a marketing manager in Dallas earns approximately $67 per hour assuming a standard 2,080-hour work year.
How does Dallas compare to the Texas state average for marketing manager pay? ▼
Dallas's median marketing manager salary of $140,040 is 8.7% above the Texas state average of $128,837. The local cost of living index is 100% of the national average.
What is the cost of living in Dallas, TX? ▼
Dallas has a cost of living index of 100% compared to the national average. This means a marketing manager salary of $140,040 in Dallas has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a marketing manager in Dallas? ▼
Most marketing manager positions in Dallas require a bachelor's degree. Key skills include Digital Marketing, SEO/SEM, Analytics, Content Strategy. The job market is projected to grow 6% nationally over the next decade.