Media & Communications San Antonio, TX Pop. 1,434,625

Social Media Manager Salary in San Antonio, Texas

The median social media manager salary in San Antonio, TX is $57,200 per year, which is 12% below the national median and 4.3% below the Texas state average.

City Median
$57,200
vs State Avg
$-2,600
vs National
$-7,800
Cost of Living
88%

Social Media Manager Pay in San Antonio: What to Expect (2026)

San Antonio offers a median social media manager salary of $57,200, which is $2,600 below the Texas state average of $59,800. Compared to the national median of $65,000, San Antonio pays below the national benchmark for this role.

One of San Antonio's biggest advantages is its low cost of living at 88% of the national average. This means the $57,200 salary stretches further here — equivalent to roughly $65,000 in an average-cost city. This makes San Antonio an attractive option for social media managers seeking strong real-dollar compensation.

The salary range for social media managers in San Antonio spans from $33,440 at the 10th percentile to $101,200 at the 90th percentile — a $67,760 spread. Entry-level professionals start around $35,200, while senior social media managers with 8+ years of experience can earn up to $95,040. As a major metro area with a population of 1,434,625, San Antonio typically offers more job opportunities and employer competition, which can drive salaries higher.

Social Media Manager Salary in San Antonio by Experience

In San Antonio, an entry-level social media manager earns around $35,200, while experienced professionals earn up to $95,040 per year. The local cost of living index is 88% of the national average.

Entry Level (0-2 yrs)
$35,200
$-4,800 vs national
Mid Level (3-7 yrs)
$58,960
$-8,040 vs national
Senior Level (8+ yrs)
$95,040
$-12,960 vs national

Salary Percentiles in San Antonio, TX

Percentile San Antonio
10th Percentile $33,440
25th Percentile $44,000
Median (50th) $57,200
75th Percentile $77,440
90th Percentile $101,200

Social Media Manager Salary in Other Texas Cities

Austin, TX
$68,250
Pop. 978,908
Dallas, TX
$65,000
Pop. 1,304,379
Houston, TX
$62,400
Pop. 2,304,580
Fort Worth, TX
$59,800
Pop. 918,915

How to Become a Social Media Manager in San Antonio

Education

Most social media manager positions require a bachelor's degree. San Antonio and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in San Antonio may vary based on local industry and population growth.

Find Social Media Manager Jobs in San Antonio

Browse open social media manager positions in San Antonio, TX:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in San Antonio

How much does a Social Media Manager make in San Antonio, TX? ▼
The median social media manager salary in San Antonio, Texas is $57,200 per year, which is 12% below the national median of $65,000. Salaries range from $33,440 (10th percentile) to $101,200 (90th percentile).
How much does a Social Media Manager make per hour in San Antonio? ▼
Based on the median annual salary of $57,200, a social media manager in San Antonio earns approximately $28 per hour assuming a standard 2,080-hour work year.
How does San Antonio compare to the Texas state average for social media manager pay? ▼
San Antonio's median social media manager salary of $57,200 is 4.3% below the Texas state average of $59,800. The local cost of living index is 88% of the national average.
What is the cost of living in San Antonio, TX? ▼
San Antonio has a cost of living index of 88% compared to the national average. This means a social media manager salary of $57,200 in San Antonio has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in San Antonio? ▼
Most social media manager positions in San Antonio require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.