Media & Communications Austin, TX Pop. 978,908

Social Media Manager Salary in Austin, Texas

The median social media manager salary in Austin, TX is $68,250 per year, which is 5.0% above the national median and 14.1% above the Texas state average.

City Median
$68,250
vs State Avg
+$8,450
vs National
+$3,250
Cost of Living
105%

Social Media Manager Pay in Austin: What to Expect (2026)

Austin offers a median social media manager salary of $68,250, which is $8,450 above the Texas state average of $59,800. Compared to the national median of $65,000, Austin pays above average for this role.

Austin's cost of living is 105% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Austin spans from $39,900 at the 10th percentile to $120,750 at the 90th percentile — a $80,850 spread. Entry-level professionals start around $42,000, while senior social media managers with 8+ years of experience can earn up to $113,400. As a major metro area with a population of 978,908, Austin typically offers more job opportunities and employer competition, which can drive salaries higher.

Social Media Manager Salary in Austin by Experience

In Austin, an entry-level social media manager earns around $42,000, while experienced professionals earn up to $113,400 per year. The local cost of living index is 105% of the national average.

Entry Level (0-2 yrs)
$42,000
+$2,000 vs national
Mid Level (3-7 yrs)
$70,350
+$3,350 vs national
Senior Level (8+ yrs)
$113,400
+$5,400 vs national

Salary Percentiles in Austin, TX

Percentile Austin
10th Percentile $39,900
25th Percentile $52,500
Median (50th) $68,250
75th Percentile $92,400
90th Percentile $120,750

Social Media Manager Salary in Other Texas Cities

Dallas, TX
$65,000
Pop. 1,304,379
Houston, TX
$62,400
Pop. 2,304,580
Fort Worth, TX
$59,800
Pop. 918,915
San Antonio, TX
$57,200
Pop. 1,434,625

How to Become a Social Media Manager in Austin

Education

Most social media manager positions require a bachelor's degree. Austin and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Austin may vary based on local industry and population growth.

Find Social Media Manager Jobs in Austin

Browse open social media manager positions in Austin, TX:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Austin

How much does a Social Media Manager make in Austin, TX? ▼
The median social media manager salary in Austin, Texas is $68,250 per year, which is 5.0% above the national median of $65,000. Salaries range from $39,900 (10th percentile) to $120,750 (90th percentile).
How much does a Social Media Manager make per hour in Austin? ▼
Based on the median annual salary of $68,250, a social media manager in Austin earns approximately $33 per hour assuming a standard 2,080-hour work year.
How does Austin compare to the Texas state average for social media manager pay? ▼
Austin's median social media manager salary of $68,250 is 14.1% above the Texas state average of $59,800. The local cost of living index is 105% of the national average.
What is the cost of living in Austin, TX? ▼
Austin has a cost of living index of 105% compared to the national average. This means a social media manager salary of $68,250 in Austin has less purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Austin? ▼
Most social media manager positions in Austin require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.