Media & Communications Dallas, TX Pop. 1,304,379

Social Media Manager Salary in Dallas, Texas

The median social media manager salary in Dallas, TX is $65,000 per year, which is 0.0% above the national median and 8.7% above the Texas state average.

City Median
$65,000
vs State Avg
+$5,200
vs National
+$0
Cost of Living
100%

Social Media Manager Pay in Dallas: What to Expect (2026)

Dallas offers a median social media manager salary of $65,000, which is $5,200 above the Texas state average of $59,800. Compared to the national median of $65,000, Dallas pays above average for this role.

Dallas's cost of living is 100% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Dallas spans from $38,000 at the 10th percentile to $115,000 at the 90th percentile — a $77,000 spread. Entry-level professionals start around $40,000, while senior social media managers with 8+ years of experience can earn up to $108,000. As a major metro area with a population of 1,304,379, Dallas typically offers more job opportunities and employer competition, which can drive salaries higher.

Social Media Manager Salary in Dallas by Experience

In Dallas, an entry-level social media manager earns around $40,000, while experienced professionals earn up to $108,000 per year. The local cost of living index is 100% of the national average.

Entry Level (0-2 yrs)
$40,000
+$0 vs national
Mid Level (3-7 yrs)
$67,000
+$0 vs national
Senior Level (8+ yrs)
$108,000
+$0 vs national

Salary Percentiles in Dallas, TX

Percentile Dallas
10th Percentile $38,000
25th Percentile $50,000
Median (50th) $65,000
75th Percentile $88,000
90th Percentile $115,000

Social Media Manager Salary in Other Texas Cities

Austin, TX
$68,250
Pop. 978,908
Houston, TX
$62,400
Pop. 2,304,580
Fort Worth, TX
$59,800
Pop. 918,915
San Antonio, TX
$57,200
Pop. 1,434,625

How to Become a Social Media Manager in Dallas

Education

Most social media manager positions require a bachelor's degree. Dallas and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Dallas may vary based on local industry and population growth.

Find Social Media Manager Jobs in Dallas

Browse open social media manager positions in Dallas, TX:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Dallas

How much does a Social Media Manager make in Dallas, TX? ▼
The median social media manager salary in Dallas, Texas is $65,000 per year, which is 0.0% above the national median of $65,000. Salaries range from $38,000 (10th percentile) to $115,000 (90th percentile).
How much does a Social Media Manager make per hour in Dallas? ▼
Based on the median annual salary of $65,000, a social media manager in Dallas earns approximately $31 per hour assuming a standard 2,080-hour work year.
How does Dallas compare to the Texas state average for social media manager pay? ▼
Dallas's median social media manager salary of $65,000 is 8.7% above the Texas state average of $59,800. The local cost of living index is 100% of the national average.
What is the cost of living in Dallas, TX? ▼
Dallas has a cost of living index of 100% compared to the national average. This means a social media manager salary of $65,000 in Dallas has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Dallas? ▼
Most social media manager positions in Dallas require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.