Media & Communications Houston, TX Pop. 2,304,580

Social Media Manager Salary in Houston, Texas

The median social media manager salary in Houston, TX is $62,400 per year, which is 4% below the national median and 4.3% above the Texas state average.

City Median
$62,400
vs State Avg
+$2,600
vs National
$-2,600
Cost of Living
96%

Social Media Manager Pay in Houston: What to Expect (2026)

Houston offers a median social media manager salary of $62,400, which is $2,600 above the Texas state average of $59,800. Compared to the national median of $65,000, Houston pays below the national benchmark for this role.

Houston's cost of living is 96% of the national average, meaning salary figures here closely reflect actual purchasing power. This makes direct comparisons to other cities straightforward.

The salary range for social media managers in Houston spans from $36,480 at the 10th percentile to $110,400 at the 90th percentile — a $73,920 spread. Entry-level professionals start around $38,400, while senior social media managers with 8+ years of experience can earn up to $103,680. As a major metro area with a population of 2,304,580, Houston typically offers more job opportunities and employer competition, which can drive salaries higher.

Social Media Manager Salary in Houston by Experience

In Houston, an entry-level social media manager earns around $38,400, while experienced professionals earn up to $103,680 per year. The local cost of living index is 96% of the national average.

Entry Level (0-2 yrs)
$38,400
$-1,600 vs national
Mid Level (3-7 yrs)
$64,320
$-2,680 vs national
Senior Level (8+ yrs)
$103,680
$-4,320 vs national

Salary Percentiles in Houston, TX

Percentile Houston
10th Percentile $36,480
25th Percentile $48,000
Median (50th) $62,400
75th Percentile $84,480
90th Percentile $110,400

Social Media Manager Salary in Other Texas Cities

Austin, TX
$68,250
Pop. 978,908
Dallas, TX
$65,000
Pop. 1,304,379
Fort Worth, TX
$59,800
Pop. 918,915
San Antonio, TX
$57,200
Pop. 1,434,625

How to Become a Social Media Manager in Houston

Education

Most social media manager positions require a bachelor's degree. Houston and the surrounding Texas area have institutions offering relevant programs.

Key Skills

Content CreationAnalyticsPlatform ManagementCopywritingCommunity ManagementPaid Social

Job Outlook

Nationally, social media manager employment is projected to grow 10% over the next decade (faster than average). Demand in Houston may vary based on local industry and population growth.

Find Social Media Manager Jobs in Houston

Browse open social media manager positions in Houston, TX:

Indeed → LinkedIn → ZipRecruiter → Glassdoor →

Frequently Asked Questions: Social Media Manager Salary in Houston

How much does a Social Media Manager make in Houston, TX? ▼
The median social media manager salary in Houston, Texas is $62,400 per year, which is 4% below the national median of $65,000. Salaries range from $36,480 (10th percentile) to $110,400 (90th percentile).
How much does a Social Media Manager make per hour in Houston? ▼
Based on the median annual salary of $62,400, a social media manager in Houston earns approximately $30 per hour assuming a standard 2,080-hour work year.
How does Houston compare to the Texas state average for social media manager pay? ▼
Houston's median social media manager salary of $62,400 is 4.3% above the Texas state average of $59,800. The local cost of living index is 96% of the national average.
What is the cost of living in Houston, TX? ▼
Houston has a cost of living index of 96% compared to the national average. This means a social media manager salary of $62,400 in Houston has more purchasing power than the same salary in an average-cost city.
What qualifications do I need to become a social media manager in Houston? ▼
Most social media manager positions in Houston require a bachelor's degree. Key skills include Content Creation, Analytics, Platform Management, Copywriting. The job market is projected to grow 10% nationally over the next decade.